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DISRUPT
YOUR FEED

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In February 2022, The Female Lead polled tens of thousands of women in a new survey into attitudes towards social media. The survey reveals that most women are aware of the negative impact of social media on their well-being and self-esteem.

To mitigate this negative impact, our ground-breaking campaign - Disrupt Your Feed - proves that social media can also be a source of inspiration and career motivation. But to achieve this, we must take the lead in our own social media feeds to ensure a balanced and healthy mix of content.

RATHER THAN JUST LIMITING USAGE,
HOW CAN WE MAKE THE EXPERIENCE
A MORE POSITIVE ONE?

Social media use has boomed during Covid-19, with a study from April 2020 revealing that nearly 47% of people spent longer on social media during lockdown. Everyone has expressed worries about their wellbeing in the face of an all consuming, 24-hour media.

The problem is intensifying and the stakes seem to be getting higher. Our Disrupt Your Feed research tackles this worrying concern, and we found a simple solution to start improving social media health.

 
78% of people believe that social media has negatively 
affected the way they view their bodies

* POLL OF 56,000 SURVEYED IN FEBRUARY 2022

THE SOLUTION: IS ALL SOCIAL MEDIA BAD OR CAN WE FIND THE GOOD PARTS?  

The Female Lead can prove that taking the lead in your own social media feed can result in more positive mental health outcomes.

On 7th March, The Female Lead launches a brand new, curated list of 'Recommended Follows' that is FREE to access. Everyone can now access a diverse range of inspirational women from a wide range of career paths.

TAKE THE PLEDGE: DISRUPT YOUR FEED

On 7th March, our Social Media Pledge will be shared with an audience of over 7 million followers.  The Pledge promotes healthier and more positive social media use. Helping us to reach the maximum audience, we are working with an extraordinary network of powerful women and influencers including Megan Crabbe aka Bodiposipanda, Daisy Buchanan, Laura Bates, Catherine Mayer, Margaret Cho and Nadia Murad. 

DOWNLOAD THE PLEDGE:

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“My social media now has given me much more self-belief” 

— Leila Symonds, Study Participant

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— Sophia Harley, Study Participant

“I don't have to be hourglass and be a makeup artist or a model. I can be successful and independent. It's no longer just about what I look like but actually about what I think, which is definitely more important”

ROLE MODELS
TO FOLLOW

The Disrupt Your Feed campaign seeks to balance the mix of what girls and women consume on social media, rather than restricting it.

We have proved that positive female role models inspire happier personal and career aspirations. By choosing to follow real and diverse women, it 'disrupts' the current automated celebrity feed, allowing users to focus more on personal interests and ambitions. This in turn delivers better mental health and becomes a force for good.

WHERE TO START...

Follow one or two influencers who make you feel empowered!

Chessie King

Presenter, Doula, Author of Be Your Own Bestfriend

Eve Simmons

Writer, Journalist, Editor @notplantbasedDeputy Health Editor Mail on Sunday

Bishamber Das

Britains First Asian Plus Size Model, Lawye, Actor, Founder of @Girllikemeonline

“A lot has been said about how toxic social media is. The voices and opinions of 76,000 women across the world today proves that these fears are not unfounded and have not subsided.  Women really do fear and suffer from the negative impacts of social media use. And yet, we remain hooked on this content.  So why are we not also maximising the benefits that social media offers? 

We currently allow the platforms to manage our feeds and so we ‘get what we’re given’.  Many of us consume a loop of airbrushed entertainment that makes us all feel ‘less’, constantly comparing ourselves with people and stories that are neither real nor uplifting.”

- Edwina Dunn, Founder of The Female Lead

IN
2019

Over 100 influencers took part and shared the pledge on their social media accounts, including the women below.

In 2019, we reached 20 million people on social media but in 2022 we want to smash that record. Why? Because the campaign works and we need women to take the lead in their own feed. 

DISRUPT YOUR FEED
IN THE NEWS

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October 6, 2019

October 7, 2019

Mental health of teenage girls could be 'dramatically improved' if they ditch 'photoshopped' Instagram models

Teenage girls are being encouraged to ditch the 'social junk food' of negative role models and follow positive figures like Michelle Obama and Emma Watson...

My quick-fix for girls stuck in a toxic social media bubble

There is a growing panic around young people and social media. Ask any parent of a teen or look at the headlines - every week there stories linking social media to depression, anxiety, self harm, eating disorders and bullying - and who are said to be worst affected? Girls...

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October 12, 2019

New social media scheme encourages girls to follow positive figures such as Michelle Obama

Teenage girls are being urged to ditch negative role models and follow inspirational, positive figures such as Michelle Obama and Emma Watson. A groundbreaking scheme shown to...

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October 18, 2019

'Disrupting the feed' is making Instagram less toxic

Disrupting the Feed may be the leader when it comes to breaking down the toxicity of social media. The study asked teenagers to follow four inspirational women on Instagram. The follow list included activist Greta Thunberg, actress and activist Jameela Jamil...

2022 NEWS BITES

The Disrupt Your Feed campaign was supported by Bauer Media Group across radio, online publications and social media. 

Hits Radio & Kiss FM
00:00 / 01:05
Rock FM Preston
00:00 / 00:35
Sally Everett
Sally Everett

press to zoom
Sally Everett
Sally Everett

press to zoom
1/1

HEAR FROM DIVERSE WOMEN SHAPING THE WORLD TODAY

The Female Lead School Society

The Female Lead Societies have launched in schools, colleges and universities. They are extra-curricular, student-led initiatives that offer guidance on confidence, career options and stories of female achievement.

 

The Female Lead provides guided sessions created by educational experts and award-winning writers. Bring The Female Lead Society to a school near you.

Become a member of The Female Lead Society today and receive free digital content, invitations to exclusive events and the chance to meet the world's most inspiring women.

The Female Lead Book

We have gifted The Female Lead book to over 18,000 schools in the UK and US. Nominate your school or university to receive a copy now. 

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