If you are starting a new venture as an entrepreneur in 2020 then, you might not know where to
start. There are so many new start-ups created every single year and standing out from your
competitors can be extremely difficult.
Many entrepreneurs start their business because they love the freedom that running their own
company has to offer. For example, Sue Bryce states in an interview that:
“My path to self employment seemed to me, a natural evolution. But, it wasn’t based on a great
desire to build a business. Rather, it was borne out of necessity. After 13 years mastering my craft, I
was still an employee and I simply had reached a ceiling of how much money I could earn in my
career.
“After the initial fear and hurdles, the learning curve is so great I came very close to failure. Instead of giving up, I started to develop a deep sense of passion for motivating and educating myself to reach greater heights in business and income."
"It became a challenge for me, and I don’t know any other way now. After 13 years of self-employment, I still challenge myself to create on a larger and larger scale every year.”
To help you get it right the first time, we are going to offer you some tips to make your start-up a
success in 2020. Read on to hear what these tips are below.
Do Research in Your Market
One of the ways that you can make your start-up a success in 2020 is by making sure you do some
research in your market before you put any plans into action. Market research is important because
it can help you understand what is popular in your industry, find out who your business competition
is, what services you can consider providing for your business and more.
The more research that you carry out in your business the better as you will learn a lot of new things
and get some ideas to incorporate into your business plan so you know what works and what
doesn’t.
Bring in Employee Benefits
The next way that you can make your start-up a success in 2020 is by giving back to your employees
with some employee benefits. A lot of people are looking for jobs but, a bigger company or better
rewards could make all the difference in someone applying for a job in your company to applying
somewhere else. If you have as they will feel rewarded. If you want to make your business a success
then, have a look at the employee benefits technology that is available, such as Zest Benefits.
Offer Online Services
Since 2020 is a year of uncertainty with the current pandemic, it can be hard for businesses to thrive
as normal, especially business that can’t operate online. If you are starting up a new business, it is a
good idea to look at online services in the meantime so you can grow your start-up and make it a
success. Once you have an established online client base, you will already be on track for success
when you move to working in an office and providing face to face services for your clients.
Choose the Right Marketing Techniques
If you want to make your start-up business a success, you need to look at the different marketing
techniques that are available. This might seem like an easy task but, it requires a lot more thought
than what you may think as you need to use your budget wisely. There are a lot of different
marketing strategies out there for you to try out from social media marketing, influencer marketing,
SEO, PPC, email marketing and more. Make sure you do a bit of research to find out more about
these strategies and test out a few options to see which ones will work the best for your business.
Keep These Tips in Mind
Since there are already a lot of businesses out there it can be hard to keep up when you are just
starting out as there is so much competition. It is important that you do as well as you can in your
first year if you want to make sure that your business succeeds in the long-term. Make sure you keep
these tips in mind and try them out if you are looking to make your start-up a success in 2020.
Hopefully, this will help you to stand out and get those all-important customers.
It can be a long road, but, as Sophia Amoruso advises:
“Don’t give up, don’t take anything personally, and don’t take no for an answer.”
Photograph: Unsplash