top of page

How to Make Your Start-Up Become a Success in 2020

If you are starting a new venture as an entrepreneur in 2020 then, you might not know where to

start. There are so many new start-ups created every single year and standing out from your

competitors can be extremely difficult.

Many entrepreneurs start their business because they love the freedom that running their own

company has to offer. For example, Sue Bryce states in an interview that:

“My path to self employment seemed to me, a natural evolution. But, it wasn’t based on a great

desire to build a business. Rather, it was borne out of necessity. After 13 years mastering my craft, I

was still an employee and I simply had reached a ceiling of how much money I could earn in my


“After the initial fear and hurdles, the learning curve is so great I came very close to failure. Instead of giving up, I started to develop a deep sense of passion for motivating and educating myself to reach greater heights in business and income."

"It became a challenge for me, and I don’t know any other way now. After 13 years of self-employment, I still challenge myself to create on a larger and larger scale every year.”

To help you get it right the first time, we are going to offer you some tips to make your start-up a

success in 2020. Read on to hear what these tips are below.

Do Research in Your Market

One of the ways that you can make your start-up a success in 2020 is by making sure you do some

research in your market before you put any plans into action. Market research is important because

it can help you understand what is popular in your industry, find out who your business competition

is, what services you can consider providing for your business and more.

The more research that you carry out in your business the better as you will learn a lot of new things

and get some ideas to incorporate into your business plan so you know what works and what


Bring in Employee Benefits

The next way that you can make your start-up a success in 2020 is by giving back to your employees

with some employee benefits. A lot of people are looking for jobs but, a bigger company or better

rewards could make all the difference in someone applying for a job in your company to applying

somewhere else. If you have as they will feel rewarded. If you want to make your business a success

then, have a look at the employee benefits technology that is available, such as Zest Benefits.

Offer Online Services

Since 2020 is a year of uncertainty with the current pandemic, it can be hard for businesses to thrive

as normal, especially business that can’t operate online. If you are starting up a new business, it is a

good idea to look at online services in the meantime so you can grow your start-up and make it a

success. Once you have an established online client base, you will already be on track for success

when you move to working in an office and providing face to face services for your clients.

Choose the Right Marketing Techniques

If you want to make your start-up business a success, you need to look at the different marketing

techniques that are available. This might seem like an easy task but, it requires a lot more thought

than what you may think as you need to use your budget wisely. There are a lot of different

marketing strategies out there for you to try out from social media marketing, influencer marketing,

SEO, PPC, email marketing and more. Make sure you do a bit of research to find out more about

these strategies and test out a few options to see which ones will work the best for your business.

Keep These Tips in Mind

Since there are already a lot of businesses out there it can be hard to keep up when you are just

starting out as there is so much competition. It is important that you do as well as you can in your

first year if you want to make sure that your business succeeds in the long-term. Make sure you keep

these tips in mind and try them out if you are looking to make your start-up a success in 2020.

Hopefully, this will help you to stand out and get those all-important customers.

It can be a long road, but, as Sophia Amoruso advises:

“Don’t give up, don’t take anything personally, and don’t take no for an answer.”

Photograph: Unsplash


bottom of page