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We Rise By Lifting Others

A proud South Londoner of Bangladeshi and Irish heritage, Joy Crookes is a multihyphenate artist shaped by a rich tapestry of influences. She’s a singer-songwriter and multi instrumentalist. In 2020, Joy made the prestigious BRITS Rising Star Award shortlist, as well as placing fourth on the BBC Sound Poll, and headlining ‘ones to watch’ lists from YouTube Music, Amazon Music, MTV Push, NME and beyond. Renowned for her live performances, Joy has played Glastonbury, BBC Radio 1’s Big Weekend and Later…With Jools Holland, as well as selling out her own headline tours across the UK and Europe.


Luiza Trajano

Luiza Trajano is a billionaire businesswoman named by Forbes as Brazil’s Wealthiest woman. She is chair of the retailer Magazine Luiza, originally founded by her aunt, where she worked in various departments before becoming the company’s CEO in 1991. Under her leadership, Magazine Luiza became a chain of over 1,000 stores throughout Brazil with over 18 million clients and 45,000 employees. She is the chair of Women of Brazil, a civil society organisation founded in 2013 by 40 Brazilian women entrepreneurs and dedicated to promoting equal rights. In 2017, the murder of an employee inspired Trajano to create a domestic violence hotline for her staff, providing counselling, legal advice and practical assistance for escaping abusers. She was awarded Person of the Year 2020 by the Brazilian American Chamber of Commerce.




"You cannot have innovation if you do not sit at the table with different kinds of people."

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