Marketing Science Agency Lead for EMEA - Facebook
- What is your role at work?
My day-to-day job involves measuring how effective advertising is for agencies and helping agencies understand how they can spend their money on advertising to get more efficiency and effectiveness out of every pound they spend with Facebook.
- How did you get into data and technology, and why?
My love for data stemmed from my love for maths. I was always an all-rounder at school, but when I was about 15 or 16 years old, I started to really love maths in terms of the problem solving. I loved the challenge – it puzzled me and kept me up for hours. What’s great about data is that there’s never an answer,, there’s always more questions to ask and always another angle to look at. It never runs out so it can keep you really excited forever.
- What motivates you on a daily basis – what gets you up in the morning?
Well my kids get me out of bed in the morning, but other than that it’s the learning. You can always learn more. Sometimes you can get worried about whether you’re doing a good job, but actually you can just follow the fact that you want to learn more, asking ‘what can I learn today?’ and not be scared of not knowing everything.
- How has a setback or obstacle shaped you?
I’ve probably had no more, or no less, setbacks than anybody else. I think my generation of women probably haven’t even realised the huge setback we have. I think our generation need to get a bit angrier at how we’ve just accepted things. You are never going to get it all right but just being aware of everything and keeping an eye on it, that’s the best you can do.