Sue Unerman

Chief Transformation Office at Mediacom

What does your job entail?

I am Chief Transformation Officer at Mediacom. I have worked at Mediacom for over 25 years – it is now the UK’s largest Media Agency. I ensure that Mediacom has transformed itself for the digital age, that we have a great understanding of data and how to use it on behalf of our clients, and I help our clients with that advice for their own businesses.

What do you love about data?

The thing about data is that it tells such amazing stories, it tells those stories in real time. You can now go into any kind of work situation, instead of saying ‘I think’ something or ‘I am guessing something’, you can pull out real time huge data sets and by spending some time with them, you can say ‘I know this’, and that knowing will give your client better advice.

What do you think is most important in work and career?

It is working with really great people, and the culture of the business you work in is the most important thing. If you work in a place with a great culture, you just don’t ever have a bad day at work.

Who is your inspiration?

I have a whole series of female role models that I turn to, who go back in history. There are many times when I think what would Lisa Simpson do? What would Buffy the Vampire Slayer do? What would George Elliot do? I would advise anyone to have a whole range of women to call on.

We need more women in senior management. It will make the UK a better, stronger business.
What significant object have you chosen?

My object is my latest book. It was published in September last year, it is called ‘The Glass Wall – Success Strategies For Women at Work – and Businesses that mean Business’. It is written by me and my co-author Kathryn Jacob. I loved writing it, we did over 100 interviews, it’s got case studies of women of all ages in the work place, from early 20’s, to just starting out to women at the ends of their careers. It is their advice and their pragmatic solutions. It’s not going on and on about the injustice of it all – it’s saying here is a pragmatic solution that will actually get you through any of those glass wall barriers.

What’s next for you?

For the UK, I would like to achieve gender equality in senior management. It would be such a competitive advantage for British business. If you look at the statistics, they are still no way near good enough. I would urge all of you to set out your mind to be CEO, Managing Director and top of your career. We need more women in senior management. It will make the UK a better, stronger business.