Senior Marketing Analytics Manager - Farfetch
- Where do you work?
I work at Farfetch which is an online marketplace for luxury fashion and I’m leading the marketing analytics function and expanding that out.
- How did you get into data and tech, and why?
I’ve always been interested in numbers and maths was one of my strongest subjects at school. I went to university to study economics, and there, econometrics was my favourite subject – I really loved proving and disproving hypotheses. I found an agency that used econometrics, I applied for a role and 2 weeks later moved from South Wales to London.
- How do you feel about doing things differently?
Growing up as a minority meant I often did things my own way. I found maths and computing easy and I grew up feeling ok with the fact that my interests might be different from that of other kids. If I enjoyed something, I’d just do it anyway and I never did anything just to fit in. I found what I was passionate about and pursued it, whether that was music, sports or spending my time absorbed in numbers.
- How important is it to have other passions in your life?
One of my main passions outside of work is fitness. Exercise puts me on a high and boosts my confidence.