Founder & CEO of Decoded
- What does your job entail?
Decoded is a technology and education business. We started with a mission to teach anyone to code in a single day but now we decode all the digital dark arts including data, AI, machine learning and beyond.
- How did you get where you are?
A lot of people ask me whether I studied computer science and I actually have a bit of a guilty secret: I didn’t. I studied Latin and Ancient Greek, so I studied the most ancient languages before I discovered the languages of today! For me, I don’t think it’s a surprise that I ended up in the world of code and data – it’s just a new language that really anyone can learn.
- What’s next for you and your business?
There’s so much more that I want to achieve – big, ambitious goals. Why don’t we set a goal that we will have 50% women in data by 2020. Why not? Why is that impossible? I want to scale the impact of the work we’re doing, I want us to be touching millions, and I want to see the impact of technology education upon society, right from primary, secondary, right through to the life-long learning challenge of taking professionals and getting them very quickly up-skilled for a new digital economy.
- What’s your favourite thing about working in the data industry?
I almost want to take those words away – data and analytics. I like solving problems and I like using the best tools available to help me solve those problems. For me everything is a puzzle, everything is something you can figure out and make better and tweak and improve. That’s what data allows you to do; it allows you to be endlessly creative and solve some of the biggest problems in society.