The Female Lead

Edwina Dunn awarded an OBE

We are delighted to announce that The Female Lead’s Founder, Edwina Dunn, has been awarded an OBE (Office of the Most Excellent British Empire) for her services to data and business in the UK.

Edwina is the co-founder of the international data science company dunnhumby, a business she launched in 1989 from her kitchen table with her husband Clive Humby (who also received an OBE this year).  They were responsible for launching Clubcard for Tesco which was the first mass customisation loyalty programme in the world and resulted in Tesco doubling its market share in less than 3 years! Edwina Dunn now runs pioneering data science consultancy Starcount, alongside her husband Clive Humby.

“I am truly honoured to receive an OBE in the Queens Birthday Honours List. I’ve always been passionate about transforming the way in which businesses operate and helping them solve their biggest challenges using data. This honour will spur me and Clive in our ambition to further revolutionised the datascience landscape and the view brands have for their customers.”

The Queen’s Birthday Honours List 2019, was published on Saturday 8 June and is marked by so many female trailblazers – including Female Lead Icon Nimco Ali and Dr Leyla Hussein. The two women set up the non-profit organisation Daughter’s of Eve together over ten years ago, which works to protect girls and young women who are at risk of FGM. This is a momentous moment for Nimco and Leyla and proof of how vital the work they continue to do is for women around the world.

The Honours List continues to demonstrate the breadth of service given by people from all backgrounds across the UK and this year women represented 47% of the full list.

From all of us at The Female Lead, congratulations Edwina Dunn, Clive Humby and Nimco Ali!