The Female Lead

An insight into girls and young women’s lives with Girlguiding

On the 19th September 2018, The Female Lead were proud to celebrate the tenth anniversary of the Girls’ Attitudes Survey 2018 with Girlguiding. This survey is the biggest of its kind in the UK and asks the opinions of around 2,000 girls and young women aged 7 to 21.

We had the opportunity to hear from the young and ambitious Girlguiding advocates who are at the centre of the Girls’ Attitudes Survey each year. They each reflected on the findings of this year’s survey and shed light on how young girls today feel about a range of issues and emerging pressures.

It is evident that girls want more representation in a variety of fields; including science, technology, politics, finance and law. At The Female Lead, our mission is simply this:  to bring a diverse range of female role models to prominence for girls and young women and to provide inspiration when they consider their future career.  Young girls need more role models and these findings prove this. Society needs to change and it’s important that we listen to their voices.

You can’t be what you can’t see.

Read on for a selection of the key findings from the Girls’ Attitude Survey 2018.


Where girls want more representation of women:
57% in business as leaders
48% in science and tech
45% in politics
43% in finance and law
38% in the media

Maths – there has been increase from 20% in 2009 to 31% in 2018 (11-16 yrs)
Science – there has been an increase from 26% in 2009 to 33% in 2017
ICT – 43% of girls aged 7-10 enjoy ICT at school compared to 19% in 2009

Leadership, Aspirations and Role Models:

53% of girls aged 7-10 want to be leaders in their chosen job compared to 42% in 2016

Main causes of stress among girls:

59% pressures from social media
77% exams

Girls who consider themselves a feminist:
From 35% in 2013 to 47% in 2018


Click here for the full report.